If you’re the owner of a business, you probably spend countless hours working on advertising and marketing. With both playing significant roles in the health of your business, it’s imperative to ensure that any advertising claims are truthful, not deceptive and that your marketing activities comply with state and federal regulations.

A lot of folks don’t realize that the Federal Trade Commission (FTC) oversees and regulates marketing law, as well as advertising law in the United States. Depending on what you do for your specific marketing and advertising efforts, these laws can impact many areas of your business. From how you label your products to how you conduct email and telemarketing campaigns, the FTC has a major say.

Here are some examples of where the FTC comes into play:

  • Do you use “Made in the USA” or “Green” labels on your products? If so, you must adhere to strict promotion guidelines.
  • Did you know there are “Do Not Call” rules when using telemarketing tactics?
  • Are you looking to spread the word about a new product or service of your business via email blasts? There are very specific laws on what email you can send and to whom in order to avoid spam.

Why Trust an Attorney with Experience in Advertising Law?

The absolute last thing you need to deal with is the aftermath of breaking the law with marketing activities. While maintaining and growing your business is important, it’s critical to take what you legally can and can’t do into account. When you reach the gray area, a call to our experienced attorney can help. Whether you’re advertising through email marketing or using print flyers, our law firm can assist in complying with regulations. Why risk everything you’ve worked so hard to build?

Call Robert L. Shipley, APLC to get started.